Twenty years of building, scaling and challenging the way things are done.
See what other's don't
Challenge how it's done
Prove it in the numbers
Find the overlooked audience, asset, and/or distribution channels.
Build a better playbook, even when the organization isn't asking for one.
Ideas are cheap. Build it, scale it and let the numbers do the talking.
Different companies. Different scale. Different problems.
Building the Decision Layer for Consumer Finance
Betting that the next generation of financial discovery will be built around consumer outcomes, not product marketplaces.
Bring facts, proven outcomes, experts and decision loops together for an action-first layer
Rose Cove Ventures
Turning Demand Into A Bigger Business
First education media network - Backpack Media
Launched Scholarships & College Discovery Marketplaces
Drove over $1B in orginiations from demand generation engine
Franchise ballooned to $30M+ revenue and covered 2/3 of US college-bound seniors
Sallie
Sallie Mae acquired Scholly in 2023
Own the audience. Don't Rent it.
Built the largest education financing marketplace in four years
Built an audience reacing 1 in 3 college-bound high school seniors
Experienced the ah ha moment after two years of failing to scale
Nitro College
Acquired by Sallie Mae in 2022
Making 1+1 Actually Equal 3
Acquiring and integrating marketing teams
Unlocking the power of first party data
OneMain Financial
Springleaf acquired OneMain Financial in 2015 and kept brand
Direct to consumer finance infused into retail
Launched Apple's Credit Card
Integrating financing solutions inside the e-commerce journey
Barclaycard
Distribution happens before someone starts shopping for your product
Got an early education in what happens when a highly differentiated consumer brand becomes part of a much larger company.
Partnership with Zillow for home buyer discovery & home loan leads
Online to offline model with ING DIRECT cafes
Capital One
Acquired ING DIRECT in 2012
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